Definition:
Gross revenue measures the total sales of a company before any expenses are removed.
Example:
If your company makes $1,000 worth of sales, the gross revenue would be $1,000.
Why it matters:
Gross revenue tracks the total sales of a company, and is reported at the very top of an income statement. Strong revenue growth will drive a higher valuation than flat revenues.
Definition:
Gross revenue measures the total sales of a company before any expenses are removed.
Example:
If your company makes $1,000 worth of sales, the gross revenue would be $1,000.
Why it matters:
Gross revenue tracks the total sales of a company, and is reported at the very top of an income statement. Strong revenue growth will drive a higher valuation than flat revenues.
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